In today's market place you not only have to be creative but you also have to be ready to deliver. As a fitness professional, if you've spent any time researching ways to increase the profits you generate from your business, you know that boot camps are a good way to do just that.
Running a fitness boot camp makes it straightforward to :
* Book multiple clients at the same time, accelerating your output
* Train folk with tiny or no kit
* Set everything up without having your own gymnasium or studio
* Work with big groups of folk all at the same time
* Earn more income per hour without doing more work
Folk are swarming to these boot camps because they're fun, effective, and convenient. Health club owners are missing out on a massive amount of money.
And since you can perform fitness boot camps at local parks, playgrounds, or perhaps in your own backyard, there's no need for a gym membership - or any overhead charges for you. That means that the average Joe personal tutor can suck up massive amount of business with just a few simple advertisements. This leaves you Joe health club owner with less clients, less money and more fears.
So let go over a few thing to consider before just hopping into doing boot camps, then I will help you get the ball rolling.
(Step 1)
Ask why?The first question to ask yourself is what are your long-term goal is in regards to your private training profits center. If your not producing at least 25% of your club cash in some kind of personal training, boot camps, weight loss, etc then you not running a successful club. Now you could be announcing "wait, I am not making that kind of cash on PT but I am doing ok." I can just say that different folks may have different standards for success.
If your goal is to maximize your profits and cut back your workload then boot camps are superb way to do just that. So what's a fitness boot camp? The term "boot camp" just means large group coaching. A boot camp will ideally have 10-20 clients. Sessions will last 60-90 minutes. The pricetag should be between $125-$199. We all know that one on one PT sessions are a waste of time. Sure if a client wants to pay you $90.00 per 1 hour sessions take the money, but your private training profit center will never grow if you're still thinking old school.
(Step Two)
Location. This is the most significant choice considering the quantity of FREE referral selling you can get, not to mention social evidence for the program. Locations like parking lots ( in front of your club ), parks, group fitness room ( aerobics room ) be a great areas, as there's a guarantee of lots of foot traffic passing your way that may definitely have an interest in your product. This is the most vital choice considering the quantity of FREE referral promoting you can get, not to mention social proof for the program.
(Step Three)
Promoting. I can't revile our full promoting program for boot camps but I am going to tell you the most valuable part of it. This alone can fill your boot camp in 1 month.
The Human billboard. Never put down the power of the human mouth! People love to talk, around the water cooler, on the golf course, in your wellbeing club, on the loo. So how can you capitalize on our bad practice of gossiping? Give away a free month by month pass to a client and two t-shirts with your boot camp theme brand so as long as they guarantee to do 3 things ;
* They can't tell anyone that you gave it to them free.
* They can't be an energy hog. When they come to boot camp they need to bring it! No complaining about being exhausted.
* They should referrer one person a month. This is incredibly simple and if you want a few folks to get the 10 member minimum the "human billboards" can fill the gap.
* They need to wear the t-shirt to every class.
* They must give 1 positive video testimonial, you tube video comment and blog comment each month. ( This is part of bigger selling plan that we offer to our selling clients )
Charge them nothing. While you have an awesome program prepared, word will be traveling swiftly. This is also a good way to get some feedback on your product and make any last minute adjustments needed. ( Hitting two birds with one stone )
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And now here is a unique promo idea to run during the slow days of summer. Most fitness info marketers "give up" during July and Aug, believing that everyone is on holidays and nobody will purchase workout programs over the summer. Well, i disagree with that way of thinking.
In this day and age, most Americans infrequently use all of their vacations anyway - not that the average worker even gets that many days off.
You can promote all types of things during the summer...such as a promo before or after you go on your own summer holiday, or simply a "Summer Break" sale for people who have gotten away from their workouts and spending too much time on the patio and need some inducement to get back on course.
And eventually, you can run a Back to college / End of Summer / work Day promotion to get folks back to your camps after a summer away from boot camp workouts. Last year, I had plenty of fun with a funny email I sent out the day after Labor Day. This touch of humor tied up with the holiday led on to a great day of sales. There was no special promotion, just the good use of tying in a vacation to regular communication with my list.
September is the third busiest time of the year for boot camp workouts, and I'll be preparing a special set of vacation fitness boot camp promotion concepts for that time of the year soon!
I hope my artical here at Blogspot was helpful. For more helpful tips or other articals take a look at Fitness Boot Camps 101.... A Three Step Plan
Direct Mail Tips for Healt Clubs
Save your health club with these 4 changes
